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Market-driven strategies in health care /
Publication:
San Francisco : Jossey-Bass, 1987
. xxviii, 337 p. :
, Includes index.
24 cm.
Date:1987
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Innovations in hospital marketing /
Publication:
New York : Haworth Press, 1984
. xiv, 138 p. :
, Published also as v. 2, no. 1, fall 1984 of the Health marketing quarterly.
22 cm.
Date:1984
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Service excellence :
Publication:
Chicago, Ill. : American Hospital Pub., 1988
. xvi, 332 p. :
Date:1988
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