1. Bottom-up marketing /   Publication: New York : McGraw-Hill, 1989 . xiv, 226 p. Date:1989 Availability: Copies available: Turkeyen Campus Social Sciences [HF5415 R543 1989] (1), Actions: Add to cart
2. Marketing warfare /   Publication: New York : New American Library, 1986 . viii, 215 p. Date:1986 Availability: Copies available: Turkeyen Campus Social Sciences [HF5415 R544] (1), Actions: Add to cart
3. The fall of advertising and the rise of PR /   Publication: New York : HarperBusiness, 2002 . xxi, 295 p. : Date:2002 Availability: Copies available: Turkeyen Campus Social Sciences [HF5823 R53 ] (1), Actions: Add to cart