University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Promotion management and marketing communications /
by Shimp, Terence A
Published by : Dryden Press, (New York : ) Physical details: xix, 652p. : photos, tables ISBN: 0030694140. Subject(s): Communication marketing | Sales promotion | Advertising | Direct marketing
Year: 1986
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 1 Week Loan |
Turkeyen Campus
Social Sciences
|
HF 5415 .123 S54 (Browse shelf) | Available |
231852
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