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Managing services marketing :
Publication:
Fort Worth : Dryden Press, 1995
. xvii, 680 p. :
Date:1995
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Social Sciences
[HD9980.5 .B38 1995]
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2. |
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Principles of service marketing and management /
Publication:
Upper Saddle River,N.J. : Prentice Hall, 1999
. xvii, 414p. :
Date:1999
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[HD9981.5 L69]
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3. |
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Service science
by Hsu, Cheng,
Publication:
Hackensack, NJ : World Scientific, 2009
. 1 online resource (xiv, 302 p.) :
Date:2009
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4. |
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Services marketing and management
by Gilmore, Audrey.
Publication:
London ; | Thousand Oaks, Calif. : Sage Publications, 2003
. 1 online resource (215 p.) :
Date:2003
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5. |
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Handbook of research in mass customization and personalization
Publication:
New Jersey : World Scientific, 2010
. 1 online resource (2 v. (1122 p.)) :
, Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.
Date:2010
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Research on international service marketing
Publication:
Amsterdam ; | Boston : Elsevier JAI, 2005
. 1 online resource (ix, 197 p.) :
, State of the art report.
Date:2005
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The professional services firm bible
Publication:
Hoboken, N.J. : John Wiley & Sons, 2005
. 1 online resource (xxiii, 544 p.) :
, Includes index.
Date:2005
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8. |
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Managing services marketing :
Publication:
Forth Worth, TX. : Dryden P., 1992
. xiv, 594 p. :
Date:1992
Availability:
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Social Sciences
[HD9980 .5 B38 1989]
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