University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
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by Gray, Jonathan.
Published by : New York University P., (New York :) Physical details: xi, 247 p. : ill. ISBN: 9780814731956 (pbk.). Subject(s): Advertising -- Television programs -- Social aspects. | Advertising -- Motion pictures -- Social aspects. | Television programs -- Marketing -- Social aspects. | Motion pictures -- Marketing -- Social aspects. | Paratext. | Intertextuality. | Mass media and culture. Year: 2010
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 2 Hours Loan |
Centre for Communication Studies
|
PN1992.8.A32 G73 (Browse shelf) | Available |
Includes bibliographical references.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
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