University of Guyana Library

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Roberts, Mary Lou.

Direct marketing management / Mary Lou Roberts, Paul D. Berger. - Englewood Cliffs, NJ : Prentice Hall, 1989. - xxii, 501 p. : ill.

Includes bibliographical references.

ISBN: 013214784X

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 R62