Direct marketing management /

Additional authors: Berger, Paul D., -- 1943-

Published by : Prentice Hall, (Englewood Cliffs, NJ : ) Physical details: xxii, 501 p. : ill. ISBN: 013214784X. Subject(s): Direct marketing.

Year: 1989

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Item type	Location	Call number	Status	Date due
3 Weeks Loan	Turkeyen Campus Social Sciences	HF5415.126 R62 (Browse shelf)	Available

Includes bibliographical references.

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