| 000 -LEADER |
|---|
| fixed length control field |
00654cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3856469 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210331103357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
880726s1989 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
013214784X |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 R62 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Mary Lou. |
| 9 (RLIN) |
38097 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Direct marketing management / |
| Statement of responsibility, etc |
Mary Lou Roberts, Paul D. Berger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, NJ : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 501 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| 9 (RLIN) |
38098 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Paul D., |
| Dates associated with a name |
1943- |
| 9 (RLIN) |
38099 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
sys |
| Verified |
YR |