Basic marketing: a managerial approach /
E. Jerome Mc Carthy, William D. Perreault, Jr.-
- 10th ed.-
- Homewood, Ill.: Irwin, 1990.
- XViii, 734 p.; ill.
Includes bibliographical references
0-256-06865-8
E. Jerome Mc Carthy,
1. Marketing - Management. I. Perreault, William D.