| 000 -LEADER | |
|---|---|
| fixed length control field | 00730nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170412103930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170412b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-06865-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | M3 1990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mc Carthy, E Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc | E. Jerome Mc Carthy, William D. Perreault, Jr.- |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, Ill.: |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XViii, 734 p.; |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | E. Jerome Mc Carthy, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Marketing - Management. I. Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Entry Department | Cir |
| Source of classification or shelving scheme | |
No copies available.