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Basic marketing:

by Mc Carthy, E Jerome
Edition statement:10th ed.- Published by : Irwin, (Homewood, Ill.:) Physical details: XViii, 734 p.; ill. ISBN: 0-256-06865-8. Subject(s): E. Jerome Mc Carthy, | 1. Marketing - Management. I. Perreault, William D. Year: 1990
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Includes bibliographical references

208642

188830

200326

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