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Leland, Karen Tiber

The brand mapping strategy : design, build and accelerate your brand / Karen Tiber Leland. - Irvine : Entrepreneur P., 2016. - [xxii], 178 p. : ill., charts.

ISBN: 9781613083390 (ebk.)

Subjects--Topical Terms:
Branding (Marketing).
Marketing--Management.
Entrepreneurship.
Management--Technological innovations.

LC Class. No.: HF5415.1255 / L46 (ebk.)