| 000 -LEADER |
|---|
| fixed length control field |
00683nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230731094331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190823b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781613083390 (ebk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
L46 (ebk.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leland, Karen Tiber |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The brand mapping strategy : |
| Remainder of title |
design, build and accelerate your brand / |
| Statement of responsibility, etc |
Karen Tiber Leland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Irvine : |
| Name of publisher, distributor, etc |
Entrepreneur P., |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[xxii], 178 p. : |
| Other physical details |
ill., charts. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing). |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Entrepreneurship. |
|
|---|
| Topical term or geographic name as entry element |
Management |
| General subdivision |
Technological innovations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
TSD |
| Source of classification or shelving scheme |
|
| Verified |
NB |