Cialdini, Robert B.

Influence new and expanded : the psychology of persuasion / Robert B. Cialdini. - Revised edition. - New York : Harper Business, 2021. - xix, 568 p. : ill., photos.

Revised edition of the author's Influence, ©1993.

Includes bibliographical references.

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"

9780062937650


Influence (Psychology)
Persuasion (Psychology)
Compliance.

BF774 C53