Jaffe, Joseph

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe. - Hoboken, N.J. : John Wiley, 2005 - [xx], 284 p. : ill., photos., graphs.

On title page: An Adweek Book

0471718378


Advertising--Psychological aspects.
Customer relations.
Target marketing.
Advertising--Technological innovations.
Interactive marketing.

HF5822 / J34