| 000 -LEADER |
|---|
| fixed length control field |
01147cam a22002894a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13829626 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131026131521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050103s2005 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471718378 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5822 |
| Item number |
J34 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaffe, Joseph |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Life after the 30-second spot : |
| Remainder of title |
energize your brand with a bold mix of alternatives to traditional advertising / |
| Statement of responsibility, etc |
Joseph Jaffe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley, |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[xx], 284 p. : |
| Other physical details |
ill., photos., graphs. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
On title page: An Adweek Book |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
|
|---|
| Topical term or geographic name as entry element |
Target marketing. |
| 9 (RLIN) |
29190 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Technological innovations. |
|
|---|
| Topical term or geographic name as entry element |
Interactive marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip055/2005000050.html |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0621/2005000050-b.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0621/2005000050-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|