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Life after the 30-second spot :

by Jaffe, Joseph
Published by : John Wiley, (Hoboken, N.J. :) Physical details: [xx], 284 p. : ill., photos., graphs. ISBN: 0471718378 . Subject(s): Advertising -- Psychological aspects. | Customer relations. | Target marketing. | Advertising -- Technological innovations. | Interactive marketing. Year: 2005
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Item type Location Call number Status Date due
1 Week Loan 1 Week Loan
Tain Campus
Social Sciences 		HF5822 J34 (Browse shelf) Available

On title page: An Adweek Book

15422

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