Marketing management : cases and readings /
edited by Dennis H. Tootelian, Ralp M. Gaedeke [and] Leete A. Thompson.
- Santa Monica : California's Goodyear Pub., 1980.
- xiii, 498 p. : ill., charts, diagrs., photos., graphs.
Includes bibliographical references.
Marketing management --United States --Case studies. Marketing --United States --management --Addresses, essays, lectures.