| 000 -LEADER |
|---|
| fixed length control field |
00838nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210412095001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140808b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .13 M375 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
cases and readings / |
| Statement of responsibility, etc |
edited by Dennis H. Tootelian, Ralp M. Gaedeke [and] Leete A. Thompson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Santa Monica : |
| Name of publisher, distributor, etc |
California's Goodyear Pub., |
| Date of publication, distribution, etc |
1980. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 498 p. : |
| Other physical details |
ill., charts, diagrs., photos., graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
management |
| Geographic subdivision |
United States |
| Form subdivision |
Addresses, essays, lectures. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tootelian, Dennis H. |
|
|---|
| Personal name |
Gaedeke, Ralph M. |
|
|---|
| Personal name |
Thompson, Leete A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|
| Verified |
YR |