Marketing management :

Additional authors: Tootelian, Dennis H. | Gaedeke, Ralph M. | Thompson, Leete A. Published by : California's Goodyear Pub., (Santa Monica : ) Physical details: xiii, 498 p. : ill., charts, diagrs., photos., graphs. Subject(s): Marketing management -- United States -- Case studies. | Marketing -- management -- United States -- Addresses, essays, lectures. Year: 1980

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