University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Marketing engineering :
by Lilien, Gary L.,
Additional authors: Rangaswamy, Arvind.
Edition statement:2nd ed.
Published by :
Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xxiv, 518 p. : ill., charts, graphs.
ISBN: 0130355496..
Subject(s):
Marketing
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Data processing.
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Marketing
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Decision making
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Mathematical models.
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Marketing
--
Decision making
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Data processing.
Year: 2003
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 2 Hours Loan |
Turkeyen Campus
Reserved Collection
|
HF5415 .125 L54 2003 (Browse shelf) | Available |
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| HF5415 Z55 1989 Marketing / | HF5415.123 C5 Integrated advertising, promotion, and marketing communications / | HF5415.123 C5 2004 Integrated advertising, promotion and marketing communications / | HF5415 .125 L54 2003 Marketing engineering : | HF5415.1265 S55 The Internet publicity guide : | HF5415 .127 H66 1998 Marketing strategy and competitive positioning / |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Bibliography : p. 481-497.
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