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Mass customization :

by Pine, B. Joseph.
Published by : Harvard Business School Press, (Boston, Mass. : ) Physical details: xxi, 333 p. : ill. ISBN: 0875843727 . Subject(s): Technological innovations -- Management. | Manufactures -- Technological innovations -- Management. | Service industries -- Technological innovations -- Management. | New products -- Management. | Competition. | Mass production. Year: 1993
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD45 P537 1993 (Browse shelf) Available
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD45 P537 1993 (Browse shelf) Available
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HD45 M35 1992 Management information systems. HD45 M35 1992 Management information systems. HD45 O4 Questions and answers on MBO / HD45 P537 1993 Mass customization : HD45 P537 1993 Mass customization : HD45 P76 The process of technological change :

Includes bibliographical references (p. 301-322) and index.

Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.

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