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Global marketing management /

by Kotabe, Masaaki
Additional authors: Helsen, Kristiaan. Edition statement:5th ed. Published by : John Wiley, (Hoboken, NJ : ) Physical details: xxiii, 725 p. : ill., photos., charts, graphs. ISBN: 9780470381113 (ebk). Subject(s): Export marketing -- Management. | International business enterprises -- Management. Year: 2010
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Item type Location Call number Status Notes Date due
Ebook Ebook
Tain Campus
Reserved Collection
HF1416 K68 2010 (ebk) (Browse shelf) Available Soft copy available @ BCL

Includes bibliographical references.

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