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Services marketing ;

by Hoffman, K. Douglas
Additional authors: Bateson, John E. G. Edition statement:5th ed. Published by : Cengage Learning, (Australia:) Physical details: xv, 458 p. : ill., photos, diagrs, charts ISBN: 9781285431536. Subject(s): Service industries -- Marketing Year: 2017
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD9980.5 H64 2017 (Browse shelf) Available
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HD9980 S4253 1991 Service quality : HD9980.4 S47 2014 Services profiles 2014 : HD9980 .5 B38 1989 Managing services marketing : HD9980.5 H64 2017 Services marketing ; HD9980.5 S27 The service management course : HD9980.5 W57 2013 Essentials of services marketing /

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