University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Essentials of services marketing /
by Wirtz, Jochen
Additional authors: Patricia Chew. | Christopher Lovelock. Edition statement:2nd ed. Published by : Pearson Education South Asia, (Singapore:) Physical details: xxxv, 679 p. : diagrams, graphs , photos . ISBN: 9789810686185 (pbk.). Subject(s): Service industries -- Marketing.
Year: 2013
Reviews from LibraryThing.com:
| Item type | Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Social Sciences
|
Book | HD9980.5 W57 2013 (Browse shelf) | Available |
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| HD9980 .5 B38 1989 Managing services marketing : | HD9980.5 H64 2017 Services marketing ; | HD9980.5 S27 The service management course : | HD9980.5 W57 2013 Essentials of services marketing / | HD9980.5 W57 2018 Essentials of services marketing / | HD9980.6 M48 The Uruguay round : |
Purchased Purchased May 27,2022 299038 $27,088 YBYW
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