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Marketing for hospitality and tourism /

by Kotler, Philip
Additional authors: Bowen, John -- (John T.), -- 1948- | Makens, James C. Edition statement:3rd ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xvii, 893 p. : ill., charts, diagrs., photos. ISBN: 0130996114. Subject(s): Hospitality industry -- Marketing. | Tourism -- Marketing. Year: 2003
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Item type Location Call number Status Date due
1 Week Loan 1 Week Loan
Tain Campus
Science & Technology
TX911 3 M3 K67 2003 (Browse shelf) Available

Includes bibliographical references.

15310

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