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The advertiser's handbook for budget determination /

by Broadbent, Simon
Published by : Lexington Books, (Lexington, Mass. :) Physical details: xiii, 235 p. : ill. ISBN: 0669181390 (alk. paper). Subject(s): Advertising media planning. | Advertising -- Costs. | Advertising -- Finance. Year: 1988
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5826.5 B75 (Browse shelf) Available
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5826.5 B75 (Browse shelf) Available
Browsing Turkeyen Campus Shelves , Shelving location: Social Sciences Close shelf browser
HF5826.5 A39 2012 Advertising and promotions : HF5826.5 A39 2012 Advertising and promotions : HF5826.5 A39 2012 Advertising and promotions : HF5826.5 B75 The advertiser's handbook for budget determination / HF5826.5 B75 The advertiser's handbook for budget determination / HF5826.5 B76 1979 Spending advertising money :

Bibliography : p. 223-232.

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