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Behavioral aspects of marketing /

by Williams, Keith C.
Series: "Published on behalf of the Institute of Marketing and the CAM Foundation." Published by : Heinemann, (London :) Physical details: ix, 235 p. : diagrs. ISBN: 0434923001 (pbk). Subject(s): Motivation research (Marketing). | Consumers Year: 1981
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Includes bibliographical references.

242859

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