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61. |
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Issues management :
Publication:
Beverly Hills : Sage Publications, 1986
. 288 p.
Date:1986
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62. |
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Advertising :
Publication:
Upper Saddle River, N.J. : Prentice Hall, 2000
. xviii, 562 p. :
Date:2000
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63. |
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Words that sell :
Publication:
Chicago : Contemporary Bks., 1984
. viii, [128] p. -
Date:1984
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64. |
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Advertising and integrated brand promotion /
Publication:
Australia : Thomson, 2006
. [xlviii], 781 p. :
Date:2006
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65. |
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The master marketer :
Publication:
London : Kogan Page, 1994
. xiii, 551 p. :
Date:1994
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66. |
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Advertising, promotion, and supplemental aspects of integrated marketing communications /
Publication:
Fort Worth : Dryden P., 1997
. xxiv, 589 p. :
, Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Date:1997
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67. |
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Effective advertising :
Publication:
Thousand Oaks, Calif. : Sage Pub., 2004
. 203 p. :
Date:2004
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68. |
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Cases in e-commerce /
Publication:
Boston Mass.: McGraw-Hill/Irwin, 2002
. xix, 631 p. :
Date:2002
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69. |
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Life after the 30-second spot :
Publication:
Hoboken, N.J. : John Wiley, 2005
. [xx], 284 p. :
, On title page: An Adweek Book
Date:2005
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70. |
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The great marketing turnaround :
Publication:
Englewood Cliffs, N.J. : Prentice Hall, 1990
. xii, 336 p. :
Date:1990
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71. |
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Bottom-up marketing /
Publication:
New York : McGraw-Hill, 1989
. xiv, 226 p.
Date:1989
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72. |
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Cases in promotional strategy /
Publication:
Homewood,Ill.: R.D. Irwin, 1973
. x, 382p.:
Date:1973
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73. |
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Promotional strategy /
Publication:
Homewood,Ill. : R.D. Irwin, 1971
. xiv, 651 p. :
Date:1971
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74. |
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Dictionary of marketing and communication :
Publication:
Aylesbury : Intertext , 1973
. 121p.
Date:1973
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75. |
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Recruitment advertising :
Publication:
London : Business Books, 1971
. xv, 215 p. :
Date:1971
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76. |
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Advertising made simple /
Publication:
London: Allen , 1977
. xvi, 304p.
Date:1977
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77. |
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Off Madison Avenue /
Publication:
New York : G.P.P. Putman's Sons, 1996
. 246p.
Date:1996
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78. |
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Madison ,Avene U.S.A.:
Publication:
Harmondsworth : Penguin Books , 1958
. 343p.
Date:1958
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79. |
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Advertising and soialism; the nature and extent of consumer advertiing in the Soviet Union,Poland,Hungary and Yugoslavia /
Publication:
London: Macmillan, 1974
. x, 171p.
Date:1974
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80. |
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From those wonderful folks who gave you Pearl Harbor :
Publication:
London: Pan, 1972
. 222p.
Date:1972
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