Marketing for hospitality and tourism /

by Kotler, Philip

Additional authors: Bowen, John -- (John T.), -- 1948- | Makens, James C. Edition statement:3rd ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xvii, 893 p. : ill., charts, diagrs., photos. ISBN: 0130996114. Subject(s): Hospitality industry -- Marketing. | Tourism -- Marketing. Year: 2003 Reviews from LibraryThing.com: