Berbice and Turkeyen Campuses
A century of advertising education /
by Ross, Billy I.
Additional authors: Richards, Jef I. -- Joint editor | Fletcher, Alan D. -- Joint editor | Pisani, Joseph R. Published by : American Academy of Advertising, ([United States] :) Physical details: xi, 348 p. : ill., ports ISBN: 9780931030369 (pbk.). Subject(s): Advertising -- Study and teaching (Higher) -- United States. Year: 2008| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Social Sciences
|
HF5815 U5 R64 (Browse shelf) | Available |
Includes bibliographical references.
In the beginning ... -- After 1910 -- Notable advertising educators -- Women faculty in advertising programs -- Early ad education support organizations -- Organizations still contributing to advertising education -- Select university advertising programs -- Personal experiences of veteran advertising educators -- Perceptions of advertising education programs -- Outstanding alumni -- Student opinion study -- Courses, programs, students, graduates & faculty -- Miscellany -- Educating copywriters and art directors -- Online & other types of advertising education -- Ad education pros & cons -- Around the world -- Looking back.
In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education.
Gift Gift March 19, 2018. 291625 $6,600 Dr. Brenda Gill
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