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Business marketing strategy :

by Rangan, V. Kasturi
Additional authors: Shapiro, Benson P. | Moriarty, Rowland T. Series: (Irwin series in marketing) Published by : Irwin, (Chicago :) Physical details: xiii, 354p. : charts, graphs, ISBN: 0256169101 (pbk.). Subject(s): Marketing -- Management. | Product management. | Industrial marketing management | Marketing -- Management -- Case studies. Year: 1995
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415.13 R25 (Browse shelf) Available

257609

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