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Basic marketing :

by McCarthy, Edmund Jerome
Additional authors: Perreault, William D Edition statement:11th ed. Published by : Irwin, (BurrRidge, III. : ) Physical details: xxii, 763, [30] p. : ill. col., photos., graphs. ISBN: 025610509-X. Subject(s): Marketing -- Management | Marketing -- United States -- Managment | Export marketing -- Management Year: 1993
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Item type Location Call number Status Date due
1 Week Loan 1 Week Loan
Tain Campus
Social Sciences
HF5415 .13 M36 1993 (Browse shelf) Available

Includes bibliographical references.

BCL 00633

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