Cases in global marketing stratgies /

by Jeannet, Jean-Pierre.

Additional authors: Hennessary, H. David Edition statement:5th ed. Published by : Houghton Misslin Co., (Boston, Mass : ) Physical details: viii, [306] p. : ill., photos, charts, graphs, maps. ISBN: 0618159487 (pbk).. Subject(s): Marketing. Year: 2003 Reviews from LibraryThing.com: