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Commodity advertising :

by Forker, Olan D.
Additional authors: Ward, Ronald W. Published by : Lexington Books., (New York :) Physical details: x, 294 p. : ill. ISBN: 002910405X. Subject(s): Advertising -- Food -- United States. | Generic products -- United States. | Advertising -- Brand name products -- United States. | Advertising -- Food -- United States -- Case studies. Year: 1993
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences 		HF6161 F616 F67 1993 (Browse shelf) Available

Includes bibliographical references (p. 275-285).

203569

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