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Direct marketing management /

by Roberts, Mary Lou.
Additional authors: Berger, Paul D., -- 1943- Published by : Prentice Hall, (Englewood Cliffs, NJ : ) Physical details: xxii, 501 p. : ill. ISBN: 013214784X. Subject(s): Direct marketing. Year: 1989
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415.126 R62 (Browse shelf) Available
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HF5415.1265 V45 Canadian e-marketing : HF5415.1265 V45 Canadian e-marketing : HF5415.126 .B36 1993 Opportunities in direct marketing careers / HF5415.126 R62 Direct marketing management / HF5415.127 S37 Multicultural marketing : HF5415.12 C35 B36 Marketing in Canada /

Includes bibliographical references.

214484

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