Life after the 30-second spot :

by Jaffe, Joseph

Published by : John Wiley, (Hoboken, N.J. :) Physical details: [xx], 284 p. : ill., photos., graphs. ISBN: 0471718378 . Subject(s): Advertising -- Psychological aspects. | Customer relations. | Target marketing.

| Advertising -- Technological innovations. | Interactive marketing. Year: 2005

Online resources:

Reviews from LibraryThing.com:

Tags from this library:

No tags from this library for this title.

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Location	Call number	Status	Date due
1 Week Loan	Tain Campus Social Sciences	HF5822 J34 (Browse shelf)	Available

Browsing Tain Campus Shelves , Shelving location: Social Sciences Close shelf browser

Previous							Next
Previous	HF5726 E45 2007 Business English for the 21st century /	HF5813 D37 Advertising in Canada :	HF5821 O48 2006 Advertising and integrated brand promotion /	HF5822 J34 Life after the 30-second spot :	HF5823 A38 Advertising /	HF5823 B45 1995 Introduction to advertising and promotion :	Next